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Marketing Design &
Photography
Calli, the ice cream you love without the guilt! Infused in low in calories,
low in sugar and high in protein.
The Calli Express
Tis' the season of both joy and giving, Calli Christmas 2022 welcomes back
their limited edition fan favourites, Black Forest & Cookie Minster!
The elfs at The Calli Express has expressed their gratitude this season
by giving back to the community with various creative mediums ━
social medias, VideoAsk platform & informal interviews!
Prior to our Christmas launch, We've established a specific colour palette throughout our campaign for consistency & express our message ━ Christmas.
I've created various digital countdown designs to boost engagements to our audience on social media. This helps to increase & influence new & current customers to anticipate on what is to come from Calli.
Graphics
Stop Motion
Digital Gif
Digital Teaser
Consists of 95 images, creating a 10-seconds countdown video. Christmas music was also used to uplift & influence audience's mood in purchasing.
Caption was inspired by, 'Santa Claus is Coming to Town' song, to create bits & pieces of playfulness to convey our message.
Created to display & tease Calli's Christmas upcoming flavours, Black Forest & Cookie Mintster.
Besides graphics, I've created video variations in regards to gratefulness. For example, packing Christmas orders for your loved ones as well as asking the people on what they're most grateful for.
This gives a more authentic, emotional appeal & approach as according to Sagon, 2021 ━ in hopes to influence, inspire a respond & connect with the audience on a deeper level with Calli significantly.
Video Content
Calli now in Supermarkets!
To inform our audience that Calli products are now in supermarket & the step-by-step mechanics of our Christmas flyer's QR code. This allows new customers to purchase Calli at their convenience by walking into any outlets available.
Christmas Packing with Calli!
A Christmas packing variation, promoting both brand & product awareness. This helps to generate interest among new & current customers to purchase Calli as a gift for their loved ones.
Gratefulness Video
Inspired by Ewi Stone's videos, the team has brought our Christmas theme of gratefulness to the people asking ━ who & what are you most grateful for?
A complete new ice cream experience! 'Calli on The Moon' introduces, seasonal edition of Pandan Lotus & Macadamia - the perfect gifting for family & loved ones.
Mid-Autumn Mooncake
Website, Instagram & Electronic Direct Mail (EDM) Platforms
The online collaterals above were used on our Website, Instagram & EDMs
to promote our latest seasonal ice cream flavours for Mid-Autumn Mooncake.
As for our social media, Calli's creative team has always work to build a feed that is on-brand and the ability to convey messages where needed.
As for World Ice Cream Day, we allocated a week where we decided to have a feed that is engaging & informative. Hence, I've created 3 social graphics that were align with the blogposts that were put up.
For any brand, social media presence is essential thus we have kept Calli's feed up-to-date regularly
as much as possible especially with ongoing viral trends, increase brand visibility & product.
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